Blöm was born from a long-held love of flowers, from childhood mornings at our family's lavender farm and afternoons in our grandparents' gardens. Those early years taught us to pay attention: to what is growing, what is passing, what the land is quietly offering.

We are a Melbourne floral styling studio working with weddings, events, brand activations, set design, showrooms, advertisements and gardens. Everything we make is rooted in the flowers themselves, in the ever-moving Australian landscape, and in the rich tradition of 17th-century Dutch still-life painting. Our work gives flowers the space to show their true beauty.

We source what the land is producing right now. From our own gardens, from farms we know, and from private suppliers who share our commitment to quality and beauty. Nothing is forced out of season.

We work closely with our clients from initial concept through to production and installation, delivering projects that are considered, creative and made to last.

some of our Clients include:

  • David Jones

  • Maitland Art Gallery

  • The Lock Up Gallery

  • Harry Hartog

  • Krool

  • Merewether Surfhouse

  • Scotties

  • The Edwards

  • Lueur Hair Studio

  • Crysalis

  • Papa Sven

  • Lyndhurst Farm

A man and a young girl, possibly a family, enjoying outdoor time near a large tree and a brick wall. The man is wearing a dark shirt and a cap, standing next to a water tank or barrel. The girl, wearing a sun hat, is sitting on the brick wall, with a large metal pipe or utility structure behind her. The scene appears to be in a sunny, rural or semi-rural area with some greenery and a gravel or dirt ground.

Dad and I with nan & pop’s lavender still. yowrie valley lavender farm circa 1999.